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Black Eyed Peas co-founder Will.i.am is no stranger to failure in the tech world: his consumer technology brand, i.am+, has released several products that never got traction. He’s released some products himself, including a bizarre $315 combination iPhone case and camera enhancer. The release of his Puls smartwatch in 2014 was called “the worst product I’ve touched all year” by one reviewer. But the musician and entrepreneur had a handful of successes, too: Five years ago, Intel named him the company’s director of creative innovation, a role in which he reportedly oversaw some of Intel’s hardware development. He was also a founding investor in Beats, and has served as 3D Systems’ chief creative officer.