Many undergraduate business schools have majors, concentrations, and extensive programs aimed at developing the next generation of entrepreneurs. Some in higher education argue this trend is based on shifts in the job market that provide greater opportunities for new business development and limit prospects for advancement in traditional large scale organizations. Others suggest generational differences are a key driver. Undergraduates, they contend, seek more flexibility, engagement, and impact within their chosen workplaces. And since there are always a few cynics in the bunch, some believe universities capitalizing on the financial benefits of student entrepreneurship, as their ideas lead to profitable business ventures. The Global Entrepreneurship Monitor (GEM) reports two-thirds of adults worldwide think entrepreneurship is a good career choice.
