Comcast’s acquisition of DreamWorks Animation (DWA) for about $3.8 billion strengthens the broadcasting and cable TV giant’s arsenal as it competes with the Walt Disney Company on several fronts. The acquisition, which is subject to regulatory approvals, enables Comcast to provide stronger content and related merchandise to the coveted markets of kids, teens and millennials and better execute its China strategy, among other gains. The deal is also consistent with the broader changes underway in the industry, including content delivery on multiple screens.
