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Kevin Haley doesn’t pay attention to the competition. As president of product and innovation for Under Armour, he encourages his team to ignore the noise and focus on their own game.

“It’s that old adage that if you follow someone’s footprints in the snow, you’re never going to pass them,” Haley said. “We have to do it differently — we have to do it better.”

Image: Under Armour Architech. Courtesy of brand.