Apparently, the success of asking strangers for money all depends on how you’re doing the asking.
If you’ve turned to the Internet to raise funds through crowdfunding, you’re not alone. Studies show crowdfunding — with more than $34 billion raised in 2015 — will soon pass venture capital in overall funding generated.
However popular, crowdfunding involves more than a “build it and they will come” mentality. Those who have used the process successfully stress the value of selecting the right funding platform, ongoing contact with backers and a commitment to maximum effort before and after the campaign.
