When you think of refreshing your website, what’s the first thing that comes to mind? The overall look and feel, right? Have you ever considered sprucing up the copy? Probably not. That’s a mistake.
Copy ages the same as design. While it’s often overlooked, your website’s wording is crucial in shaping the way your brand is perceived by current and potential consumers.
A website revamp needs to cover all bases, not just those that make your site look good. It’s imperative that it reads well too. Copy is not something you write once and then forget about. It should be refreshed at least once a year.
