Improving your memory is a hot topic, but what if you want to influence someone else’s memory—especially when it comes to how (or if) they will remember you? It's an important thing to consider since being forgettable can be toxic when it comes to success, says cognitive scientist Carmen Simon, author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.
"(People) will likely forget up to 90% of what you communicate, and that means your brand, your message, your call to action, everything you want your listeners to act on, will be disregarded," she says. "To be on people’s minds, you must become part of their reflexes, habits and/or goals they consider valuable."
Image: Flickr user Matthew Trudeau Photography
