Cade Massey: Tell us about your organization.
Kate Glazebrook: The Behavioral Insights Team was started in 2010 as a very small unit in the prime minister’s office in the U.K., and the basic function was to bring the literature in behavioral science to bear on public policy design and delivery. We try and drag out the great insights of some of our colleagues, do good work in behavioral science, put it in a public policy context and also rigorously evaluate. We do something that governments are not used to doing, which is truly testing whether or not their programs really work.
