G-J van Rooyen, chief executive officer (CEO) of South African startup Custos Media Technologies, knows a thing or two about how valuable the support of a university can be to a newly-founded startup.
Custos, which looks to combat digital piracy by embedding bitcoin bounties as watermarks within videos and movies, was not only founded by van Rooyen, an academic at Stellenbosch University, but was also incubated at the university’s LaunchLab incubator and received its first funding round from Innovus Technology Transfer, the university’s industry interaction and innovation company.
Image: By Dfmalan - Own work, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=4297977
