Just like tribes or nations, companies express a unique culture. Sometimes its culture is as subtle as a change in barometric pressure, but other times its effect is as evident as a pending storm.
Consider the contrasting experiences of IKEA versus Sears, Kroger versus Trader Joe’s or Under Armour versus Ralph Lauren. That experience is borne out of company culture. Culture permeates R&D departments, manufacturing centers and the corporation at large. Culture may be as tangible as gravity in well-established organizations or as light as mountain air in young startups.
