It all started with the design of Kevin Plank’s moisture-wicking T-shirts.
The sports world loves an underdog story. And the saga of Under Armour, the sports clothing and accessories company that has carved out a space in a market dominated by well-established players like Nike, has all the elements of a wonderful, up-from-under narrative.
In 1996, University of Maryland football player Kevin Plank launched Under Armour with the design of his moisture-wicking T-shirts. The Baltimore-based company now produces and sells men’s, women’s and children’s apparel, footwear, and accessories.
Image: Founder and CEO of Under Armour Kevin Plank speaks at the 2016 CES trade show in Las Vegas, Nevada, January 6, 2016. Photograph by Steve Marcus — Reuters
