"What do you think about ‘Lyft for food’?"
In 2013, Gagan Biyani was working as what techies like to call a "growth hacker" at the ride-hailing company Lyft—his job was to help launch its service in Los Angeles, Lyft’s first market beyond San Francisco—when a childhood friend, Neeraj Berry, asked him if he’d be interested in applying Lyft’s blueprint to another type of service.
Image: Cooking up loyalty: in January 2015, sprig CEO Gagan Biyani added a $10-per-month unlimited delivery option to his ondemand restaurant. "it’s better to increase a customer’s lifetime value," he says, "than it is to increase your marketing spend" finding new customers.Photo: Noel Spirandelli
