Kellogg Co. has launched Eighteen94 Capital, a venture capital fund, that plans to invest $100 million in startup businesses pioneering new ingredients, foods, packaging and technology, the company said Monday.
The fund will make minority investments in companies "pursuing next-generation innovation, bolstering access to cutting-edge ideas and trends," according to a Monday news release. Kellogg's said 1894 will invest in emerging companies in the the Battle Creek food giant's core categories as well as in companies that have developed "new consumer-driven technologies" that could lead to long-term growth.
