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Given the malign effect that Tony Blair’s support had on the “Remain” campaign, it will be interesting to see how Richard Branson’s similar intervention fares.

The entrepreneur, who’d probably turn up at the opening of a crisp packet if he thought it would get publicity for his Virgin brand, is a bit of a “Marmite” personality.

Some laud him as a rare British example of an American-style brash entrepreneur, while others carp about his shameless self-promotion and the labyrinthine corporate nature of his Virgin Corporation, which would probably even give a headache to those clever chaps at Google.