At 9:45 a.m. at the Los Angeles Convention Center, the line to enter the South Hall stretches hundreds of feet. There are cosplayers demonstrating unbelievable loyalty to an assortment of video games, advertising industry experts comparing conference swag, and college-age true believers eager for a game development career. Everyone is waiting for the 10 a.m. opening of E3—a massive gaming conference with approximately 50,000 guests.
Image: http://www.fastcompany.com/
