Do you have to eat your own dogfood to become a unicorn? Can growth hacking reduce your customer acquisition cost? Is it OK to crowdsource if you’re in stealth mode? If you’re not agile will you lament your inability to fail fast?
Whether or not those questions make sense to you is a good mini-test of your knowledge of start-up lingo. The start-up world has its own set of vocabulary that can be confusing to people who are not immersed in it. But if you want to be active in the start-up scene, not knowing the jargon can be risky. At a recent pitch day attended by a friend of mine, one of the VCs asked a start-up founder, “What’s your Total Addressable Market?” The founder had no idea what he was asking, which needless to say did not impress the VC.
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