After a lengthy chat about the ridiculous high cost of new glasses, four friends from the Wharton School of Business decided to launch their own eyewear retailer company in February 2010 called Warby Parker.
Named after the two characters found in Jack Kerouac’s unpublished journals, Warby Pepper and Zagg Parker, the neophyte brand set out to prove that glasses need not be expensive.They began selling glasses for $95, and in four weeks, sold out all of their available 15 styles and gathered a wait list of about 20,000 customers.
Image: http://nextshark.com
