Recently, the Harvard Business Review came out with an intriguing commentary entitled “The Unique Value of Crowdfunding Is Not Money — It’s Community.” In it, Ethan Molick — an associate professor at the Wharton School — states that crowdfunding platforms transform “the opaque and oligarchical market for early-stage fundraising into a more democratic, open one. Rather than relying on venture capitalists and marketers to try to project nascent demand for new innovations, creators can directly reach out to customers and communities to refine ideas and gauge interest.”
