Think about the last time you bought something, and ask yourself a simple question: why did I buy it? Well, the answer most certainly is that you felt you needed it. Something motivated you to shop for that item, buy it, and use it. Consumers only buy things when they’re motivated.
Understanding consumer behavior starts with understanding motivation. If you know what drives people to buy products and services, you can make sure your products and services have the right features and benefits people want.
