Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Flickr user Jared Tarbell

The startup scene is a crowded place no matter what market you're trying to crack. And if you can't build industry credibility fast, you'll probably fail to crack it.

If you're going up against established players or launching a new technology solution, your prospective customers will likely have some healthy skepticism to overcome before buying whatever it is that you're selling. Same goes for investors. But in order to explain who you are, what your company can do for them, why they should believe in you, and the reasons to expect you'll be around for the long haul, you need to gain a credible platform from which to make your case. Here's how to do it when you're starting from zero.

Image: Flickr user Jared Tarbell