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brain

Get ready for an epidemic of brain freeze. Yesterday (7/11), the convenience store chain 7-Eleven celebrated the 50th anniversary of Slurpees, their signature frozen beverage, by offering a free small Slurpee from 11 a.m. to 7 p.m. Additionally, if you buy seven Slurpees during “Slurpee Week”, which begins today and ends next Monday, you can get 11 Slurpees for free. Yes, Slurpees can have calories (at least the non-diet ones), sugar, and artificial colors and ingredients. But let’s face it, if you are consuming Slurpees, especially a total of 18 of them in one week, obesity may not be foremost on your mind. What you may be most worried about is brain freeze (otherwise known as ice cream freeze or ice cream headache), which is the intense pain in the head that results when you drink Slurpees or any cold item too quickly.