Innovation: A World of Ambiguity
Innovators like you operate in a world of ambiguity. Every situation you face has some uncertainty, and you need to be prepared when unexpected things happen. If you’re not prepared, your strategy may derail and you end up losing competitive ground in the marketplace.
Sometimes those unexpected events happen internally. The priorities in any organization are constantly shifting. You may have had everyone’s full support for your programs only to find out that something’s changed, and now some other parts of the business are getting more attention.
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