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A new TD Ameritrade survey reveals sports parents are invested in helping kids achieve athletic aspirations, yet often sideline their own financial goals. Sports parents are often the unsung heroes behind top athletes and their dedication to their children is admirable. The survey results highlight that natural desire to put their children’s needs before their own. In addition to sacrificing family vacations and other extras, parents of elite athletes admit to saving less, delaying retirement and tapping college funds to pay for sports.