If you watched TV in the 1980s, you probably remember the Head & Shoulders shampoo commercial warning, "You never get a second chance to make a first impression."
Now new research suggests that this isn’t entirely accurate, though the news isn’t good for anyone who is trying to improve perceptions.
NAUGHTY TO NICE, OR NICE TO NAUGHTY For a paper called "The Tipping Point of Moral Change: When Do Good and Bad Acts Make Good and Bad Actors?" published in Social Cognition, Nadav Klein and Ed O’Brien, psychological scientists at the University of Chicago, ran several experiments designed to discover how quickly people are willing to change impressions.
Image: Flickr user FAndrey
