Innovation is a critical driver of many well-known brands. Think about it: If you are not offering something fundamentally new, then how do you plan to get attention?
I’ve spent the last decade contemplating this unique relationship between innovation and PR/branding. After all, the most noteworthy brands of the year (Google, Apple, Facebook) all got to where they are by innovating. As the CEO of a branding company, I often guide my clients to creating a brand that is not only well known but is well known for being innovative.
