I once asked the head of a top ad agency what makes a good ad. "No idea," he said. "I have creatives for that! My job is to manage the prima donnas."
He was being sarcastic, of course, and downplaying his own expertise, but I could tell he had a lot of confidence in his team leaders' creativity. And it wasn't because they educated him on the finer points of great advertising. It was because they'd influenced him—to believe that they knew what makes a good ad.
Image: Mollie Pritchett/Tech.Co
