Jet.com, the once-scrappy supposed killer of Amazon, is now just another part of the corporate machinery—albeit a corporate machinery that wants to compete with Amazon. Earlier this week, Walmart bought Jet.com for $3.3 billion, an attempt by the big box retailer to boost its flatlining e-commerce presence. Though Jet.com and Walmart.com will remain separate brands, Jet’s CEO, Marc Lore, will be overseeing both.
No matter which way you slice it, this will be a huge change for those inside Jet—Lore especially. And it will inevitably bring new and unforeseen challenges to the startup founder. So what should Lore expect with his new role?
Image: Flickr user Steve
