The 2016 Rio Olympics pose both a unique challenge and opportunity to U.S. employers, with data suggesting that 37% of the working population will consider tuning in during working hours.
Unlike other recent Games, this year’s Olympics are taking place in a time zone only one hour ahead of the East Coast, meaning that many of the main events will overlap with the workday. Furthermore, advancements in mobile technology since the 2012 Games in London have enabled many to tune in on their personal mobile devices, whether or not they’ve been given permission to do so.
Image: U.S. Army photo by Tim Hipps
