When start-ups begin, it’s akin to Joseph Campbell’s mythical hero’s journey. Instead of battling hydras and gorgons alone, entrepreneurs often help each other face obstacles like entrenched markets, financing and abject fear of failure.
It is a symbiotic relationship that makes sense to Shradha Agarwal and Rishi Shah, both 31 and co-founders of ContextMedia, a health care media company in Chicago.
Image: Shradha Agarwal and Rishi Shah are co-founders of ContextMedia, a health care media company in Chicago. They made a point of financing and mentoring other start-ups. Credit Whitten Sabbatini for The New York Times
