Knowledge@Wharton: In this age of technology and big data, why is there still that disconnect between healthcare providers and patients?
Andrea LaFountain: You kind of answered the question. Big data can be great, but it can also be an enemy depending on how we use the data. There’s an overreliance on what we call “claims data.” We look at the activities of the patient. We can see whether they are visiting the doctor or filling prescriptions, but it doesn’t give us the explanation behind the activities that we’re seeing. That’s what’s missing.
