Crowdfunding sites like Kickstarter and Indiegogo have been a boon to startups and business owners looking to raise money, and interest, for new products. Kickstarter alone has raised over $2.5 billion for more than 110,000 projects from over 11.3 million backers – and Indiegogo isn’t far behind.
But as anyone who has tried crowdfunding will tell you, for every successful campaign there are many that miss the mark.
