Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

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I helped build Apple during its renaissance in the 2000s. Surrounded by incredible people, I learned the value of relentless focus and of a brand powerful enough to drive consumer trends the world over. It was a phenomenal place to start my career. But it was terrible training for a startup founder.

There's no doubt that Apple’s contrarian approach has been part of its wild success. It makes sense, then, that many startups try to emulate it. But when they do, they inevitably find that the common wisdom about culture, which Apple largely flouts, is both common and wise for a reason: it works.

Image: Flickr user Constanza Gajardo León; App Photo: Flickr user m01229