It’s all about the money. When it comes to getting a new product off the ground, raising money for a cause, exploring growth opportunities for your small business and building your brand, crowdfunding offers a nontraditional way to reach non-conventional investors. Crowdfunding reaches a larger and more diversified pool of interest than many standard methods of raising capital. It invites investment at any level, small-dollar and big. And, it helps you do something new and important for yourself and your investors. Plain and simple, it just makes sense to explore the marketing side of crowdfunding.
