Many Australian small businesses have reached an advanced level of digital engagement and are much more likely to be creating jobs and growing revenue than their counterparts who are less digitally engaged. A new Deloitte Access Economics report on the small and medium business sector for Google reveals that SMBs well advanced digitally are 1.5 times more likely to be growing revenue, easily outstripping small businesses that have just “basic” digital engagement.
And, according to Deloitte, in the highly competitive small and medium business (SMB) sector, digital engagement can be the difference between “success and treading water”.
