Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent.
“Employer branding” is no longer simply a concern for recruitment marketing; it is also a key component of effective organizational leadership. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives. With this in mind, my firm Universum recently conducted a survey to determine what the best global employers are doing to convince workers to join and stay with them.
