Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

creativity

It’s awesome when everyone agrees, isn’t it? Yes—and no. Most of us have, at some point, fallen into the trap of groupthink to avoid conflict and promote harmony in a group, whether at school, work, or on a committee. Groupthink has its perks: everyone feels comfortable, and there’s no risk of tension among members. It’s safe. Easy. Unfortunately, it can also kills creativity and innovation. Creativity is a key component of business growth, no matter what industry you’re part of. Nobody likes conflict—but nobody likes a stale, stagnating business, either. So how can you prevent groupthink, and make your office a safe environment for innovation and creative thought? Here are 9 tips to get you started.