Keep asking the right questions, and you'll be wrong about the future less often than your competitors.
Remember what 1997 was like? How well?
It was Amazon’s first full fiscal year. Microsoft's Windows 97 operating system wasn’t there quite yet, and it soon became Windows 98. The internet bubble was on its way, but we couldn’t see it. Y2K was around the corner, too, but few of us were worried yet. Google? Not for another two years. Many companies were still asking themselves if they really needed a web page, and professionals were deciding whether or not to get an email address.
