Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Elizabeth Doty

Anyone attempting to lead change in an organization knows to expect some resistance. Change is not a rational process; no matter how positive the future you are creating, it’s natural for humans to struggle with it.

Such resistance is no less frustrating for being predictable. At times, it can seem that all that stands between you and your goals are a few naysayers and whiners. And to those on a mission, such reactions can seem like putting one’s head in the sand. “The old business is not coming back,” one CEO told me. “We have to innovate or we will die.”