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The Future of the Corporate University INSEAD Knowledge

How firms can maximise the impact – and profitability – of in-house management training.

Last year marked the 60th anniversary of the U.S.’s first corporate university, GE’s Crotonville. Although the paradigm is nothing new, only in recent years has it been seriously suggested that firms’ in-house training and development offerings could supplant traditional business education. Corporate universities (CUs), some say, are better suited than academia to deliver the targeted, strategy-focused programmes today’s executives need.

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