Upfront Ventures was created 20 years ago as one of the original VC funds in Los Angeles. Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. 10 years ago we found ourselves trying to persuade LPs and VCs that it was worth spending more time getting to know the LA market and now the most common refrain that I hear from them is “there really is something going on in LA.”
