The next chapter of Snapchat's life will begin over the coming months, as parent company Snap, Inc. goes public with an initial offering that could value the firm at approximately $20 billion. Success is far from certain: The Venice Beach, Calif.-based Snap has warned in investor documents that it could lose users to competitors with “greater resources and broader global recognition" — shorthand for the Facebook-owned Instagram. Snapchat's once-meteoric growth is showing signs of slowing, with only 8 million new users over the last six months.
