Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Ariel Bogle

Back when the iPhone was a mere twinkle in Steve Jobs' eye, "culture" didn't mean all that much in Silicon Valley. Now, it means even less. 

While a fair and equitable work community is worth striving for, endlessly mentioning your company culture is a tired marketing ploy, and one that many women in tech have known to be only lip service for some time now. 

The c-word is invoked to provide cover. It's a box to tick. It may be tech's favourite buzzword, but it's time to give it up.