Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

landscape

Bumping into a former Nasa engineer at a university networking event gave business postgraduate Matt Ritchie an entrepreneurial steer. He intended to return to accountancy after an MBA (master’s in business administration) at Saïd Business School, University of Oxford. Then along came an engineer with a radical plan – to plant 1bn trees a year using only drones.

Dr Lauren Fletcher was looking for business students with the right background to help with his aim to combat heavy deforestation.