A successful business model is like a shark that has to keep moving to stay alive. But how do you make sure you’re not stuck in a crowded swim lane with declining margins, swimming upstream against disruptive currents, or even worse, find your organization dead in the water? A growing number of institutional leaders tell us that their current approach to innovation isn’t working. Inertia and culture are getting in the way of what’s next. The job-to-be-done for institutional leaders is to explore, test, and commercialize next practices and new business models. R&D for new business models is the new strategic imperative.
