Jeff Bezos runs Amazon in Day 1. He works in a building named Day 1. And he works with a Day 1 mindset.
For Bezos every day is Day 1. And he obsessively acts to ensure that Amazon and all of its employees are right there with him in Day 1.
Day 1 companies are entrepreneurial companies no matter how big they get. They’re always looking up. Everything they do is aimed at continually working to realize their full potential. Full potential which they can never reach because as they aim higher and higher and achieve goal after goal their potential increases even faster than they grow.
