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With a surprise deal to acquire the for-profit Kaplan University, announced on Thursday, Purdue University has leapfrogged into the thick of the competitive online-education market. Purdue plans to oversee the institution as a new piece of its public-university system — a free-standing arm that will cater to working adults and other nontraditional students.

The purchase, conceived and executed in just five and a half months, puts Purdue in position to become a major force in an online landscape increasingly dominated by nonprofit institutions. Until now, said Purdue’s president, Mitch Daniels, the university "has basically been a spectator to this growth" in distance education, with just a few online graduate programs.