If you lead a commercial transportation company, you’re heading toward one of two starkly different futures. If you run Carrier A, you continue to travel down the path you’ve been on. You provide shippers with cheap and reliable service using established product and performance definitions and metrics. If you run Carrier B, you embrace innovation. Your business bears only passing resemblance to what it was before. By adopting aspects of advanced vehicle-related IT systems, automated fleet management, cloud-based data analytics, robotics, location detection, and autonomous vehicle technologies, you have gained the flexibility and capabilities to shift gears and focus on the most profitable services based on your customers’ ever-changing needs.
