A common misconception is that innovation can’t be taught. Similar to how some people believe that artists are born, not made – innovation has often seemed to be the purview of the great thinkers, the elite, people whose creativity is given, not a matter of practice… The good news is that in a recent study by the authors of the Innovator’s DNA, researchers put sets of identical and fraternal twins through creative thinking tests and discovered that only 25 percent to 40 percent of creative performance could be attributed to genetics alone, which means that the majority of creative thought can be cultivated.
