I once read a quote that said: "Fashion is a form of ugliness so intolerable that we have to alter it every six months."
Frankly speaking, I think it is altered every six weeks. Business is not so different. Every now and then, we witness a new trend that takes over.
A few years ago, it was the cupcakes craze and social media accounts sprung up managed by home businesses offering variations of cupcake designs. Following that it was cookies – consumers. More than a few businesses launched in the UAE to cater to this trend. Nowadays, it is all about burgers and food trucks. Gourmet food trucks could be seen outside parks, at concerts, and at markets and pop-up events.
