I know what you’re thinking. “Copy my competitors? Isn’t that unethical? Isn’t that illegal? I’m not doing that!” But wait—hear me out. I’m not telling you to cleverly steal their marketing plan and duplicate their strategies. I’m not asking you to plagiarize anything. What I’m asking you do is simple.
Look around your industry. Watch what’s going on. Study your competition. Follow what works. Why wouldn’t you? Your competitors are selling their wares to the same target market you are.
